Victoria Gardens, Rancho Cucamonga, California
When RSM designed the environmental graphics program for Victoria Gardens, they started by digging deep into the city's roots to give visitors a sense of Rancho Cucamonga's history. Taking an unconventional comprehensive graphics approach, RSM Design was able to tell the compelling story of a Main Street that appeared to be built over time. Through ghosted murals of vintage railways, produce ads, added "artifacts" and antique glazed tiles, the graphics created a feeling of nostalgia and a connection to the past.
RSM Design Services Provided: Visioning, Branding + Logo, Environmental Graphic Design, Specialty Graphics
- Developer: Forest City Development
- Architects: Altoon + Porter, Field Paoli Architects, KA Architects, Elkus Manfredi Architects
- Landscape: SWA Group
- Lighting: KGM Lighting
- Awards: International Council of Shopping Center's Design and Development Award for Innovation, 2008 Urban Land Institute Award Winner, 2008