CentralWorld, Bangkok, Thailand

Located at the "Times Square" of Bangkok in the heart of the city, and the backdrop for it's annual New Year's Eve celebration, the CentralWorld mixed-use development involved a multi-layered retail and entertainment experience with many different uses, levels, and languages all arranged around multiple large atrium spaces. RSM's comprehensive branding, identity, and wayfinding package wound throughout the retail areas spanning eight levels, and including food courts, a boutique hotel, conference center, ice skating rink, two movie theater areas, and a high-rise office tower. RSM integrated variations of traditional Thai patterns and nuances into this very modern destination, creating a unique, yet familiar ambiance for the local users as well as for the international guests.

RSM Design Services Provided: Branding + Logo, Environmental Graphic Design, Wayfinding Systems, Specialty Graphics