Sands Casino Resort, Bethlehem, Pennsylvania

A key factor in the image and architectural branding process for the Sands Casino Resort Bethlehem was determining the use and implementation of the brand in order to create a cohesive identity that feels consistent with the industrial, contemporary, and upscale personality of the project and within the historic context of this industrial landscape. RSM Design fully implemented the naming, logo design and broad scaled project branding on a macro identity and wayfinding scale throughout the complex and on a micro level scale with merchandising and packaging. The unique and historic context created a diverse aesthetic that wove through the various project components, creating abstract references to the steel productions and manufacturing heritage.

RSM Design Services Provided: Visioning, Branding + Logo, Environmental Graphic Design, Wayfinding Systems, Specialty Graphics, Bidding + Implementation, Fabrication Coordination